ALSAMENDI

Javier Alsamendi (Montevideo, 1973) is a designer full of strength, creativity and ingenuity, creating his own space in the world of fashion. He defines each of his creations as “deconstructed classics” with a history and a story to tell, just like his business.

The literal translation of ALSAMENDI is, alsa = rise, mendi = mountain, in the Basque language of Northern Spain, most famously known as a language of unknown origin.

Javier Alsamendi began his graduate education at a Dutch design academy in Montevideo. After 3 years of study, he became the costume designer for a Uruguayan television programme and his career in fashion officially began.

He then moved to Barcelona and presented his collections to the Spanish and European markets, opened his first shop in Zurich in October 2008.

For Alsamendi, fashion is glamour’s second step. It’s about wanting to appear glamorous or perceived as so by society. Fashion is about being up to date with current social trends, dressing and undressing in front of a mirror until you like what you see; yourself ”

ALSAMENDIs recipe: spicy trimmings for a tasty style. And all of it made in Switzerland, ready-to-wear or tailored for women & men.